START / SCALE

Discover your roadmap towards business success with SBDC Inclusivity Project’s upcoming business courses for starting business owners and scaling businesses.

Get insights and guidance from expert instructors as SBDC outlines the steps for new businesses to succeed in a comprehensive five-session training track designed to help your business grow and thrive.

Each session will focus on a specific aspect of business development, from clarifying your mission and vision to developing a competitive brand and financial plan.

Don’t miss this opportunity to position your business on the right track and set yourself up for success! 

Start Smart:

Discover your roadmap towards business success with SBDC Inclusivity Project’s Training Series for New Business Owners

Starting Your Business: Part 1

Session 1: February 1st | 10 am — 11:30 am
Instructor: Margaret Jackson, radio talent and local celebrity

Take the first steps on your journey to being an entrepreneur.This webinar is a brief introduction to entrepreneurship and what goes into creating and starting a new business.

This webinar will include a high-level overview of some of the things that will be critical to your success, including:

In part 1

Assessing how well suited you are to be an entrepreneur and how to make sure that the idea you have is practical.

What business structures are available and which one might be best for you.

The permits and licenses you might need.

https://sbdc.events/IP-starting-your-bus-pt1-feb2023

Starting Your Business: Part 2

Session 2: February 8th | 10 am — 11:30 am
Instructor: Margaret Jackson, radio talent and local celebrity

In this course, we’ll cover the importance of planning for success in a small business and provide an overview of different types of plans and how to build a plan. We look at financial requirements and how they can impact a small business.

Learn key concepts and strategies for effectively planning and achieving success in their businesses. Don’t miss this opportunity to gain valuable insights and skills to help your business thrive. 

https://sbdc.events/IP-starting-your-bus-pt2-feb2023

Planning for Success

Session 3: February 15th | 10 am — 11:30 am
Instructor: Margaret Jackson, radio talent and local celebrity

Businesses with a plan are 6 times MORE successful than a business without a plan.

But there are multiple types of plans so how do you know which type best meets your needs and how do you go about creating one?

In this interactive Webinar, we will guide you through your options and help you as you work through a simple tool that will get you started creating a plan.

The course will cover

* How Planning Helps

* Types of Plan

* Building a Plan

* Financial Requirements

https://sbdc.events/IP-planning-for-success-feb2023

Small Business Finance 101

Session 4: February 22nd | 10 am — 11:30 am
Instructor: Paul Bozzo, Financial Advisor 

Take control of your financial future and join us for a webinar on money management! You’ll learn the basics and fine-tune your skills to make responsible decisions in both your personal and business life. Topics include financial planning, bank accounts, start-up budgets, and simple projections.

https://sbdc.events/IP-small-bus-fin-101-feb-2023

Marketing for Success

Session 5: March 1st | 10 am — 11:30 am
Instructor: Trang Nyugen, Marketing Advisor 

Join us for an engaging and informative webinar on the essential building blocks of marketing! You’ll gain valuable insights, understand the competitive landscape, learn to identify and target your ideal audience, and develop a comprehensive marketing plan using the classic 4Ps. This course will provide you with the knowledge and skills you need to stand out from the competition and drive success for your business.

http://sbdc.events/IP-marketing-for-success-mar2023

Financing for Success

Session 6: March 8th | 10 am — 11:30 am
Instructor: Paul Bozzo, Financial Advisor 

Join us for a comprehensive and informative webinar on commercial financing, taught by Paul Bozzo! You’ll learn the ins and outs of debt vs equity, partnership, and capital structures, and how to tell your story to potential investors. We’ll also cover the 5 C’s of capital, different types of loan products and programs, and explore options for micro-lenders and equity funding. Don’t miss this opportunity to gain valuable knowledge and insights to help you secure the financing you need to grow your business. [signup]

What you can expect:

> Understand the differences between debt and equity, partnership, and capital structures

> Learn how to effectively communicate with potential investors

> What are the 5 C’s of capital

> Explore different types of loan products and programs

> Learn about options for micro-lenders and equity funding.

https://sbdc.events/IP-financing-for-success-mar2023

Financial Management for Success

Session 7: March 15th | 10 am — 11:30 am
Instructor: Paul Bozzo, Financial Advisor 

For many entrepreneurs, understanding the numbers can be a daunting task. This engaging webinar is designed to help startup and existing entrepreneurs demystify the most important aspects of financial management for small businesses. We’ll explore key concepts in financial management and review the three most crucial financial statements for any small business. This is not a dull accounting course, but rather an in-depth exploration of the most essential financial topics from an entrepreneur’s perspective. Join us for practical and powerful financial information to help you thrive in your business.

What you can expect:

— Gaining a better understanding of financial management
— Learning how to interpret financial statements
— Obtaining practical tools and tips to help your business succeed
— Asking questions and receiving guidance from experienced professionals
— Understanding the unique challenges and opportunities of running a small business.

https://sbdc.events/IP-fin-mgmt-for-success-mar2023

Credit Repair for Small Businesses

Session 8: March 22nd | 10 am — 11:30 am
Instructor: Janeene Bier, Co-Founder of Financial Education Services

Are you a business owner looking to manage your credit and improve your credit score? Join our Regional SBDC advisor, Janeene Bier, as she teaches you the insider secrets to building your credit and fixing your negative FICO score.

In this 90-minute session, you will learn:

— How to understand your credit
— How to understand FICO and how lenders look at your credit report
— How to fix your credit

There’s never been a better time to take control of your credit and reap the benefits of having a higher FICO score. Don’t miss this opportunity to learn from an expert and improve your credit. 

https://sbdc.events/credit-repair-for-small-businesses-mar2023

Scale.

Scale Your Business to New Heights with The Inclusivity Project’s Scaling Up for Success Training

Vision, Values, and Market Need 

Session 1: February 1st | 1 pm — 2:30 pm
Instructor: Margaret Jackson, local celebrity and radio talk show  host 

Learn the art of developing your company mission and vision statement. Master the skill of presenting your business to others, identify and screen opportunities, and understand your market need. We will also help you develop a pitch deck and expansion plan.

https://sbdc.events/IP-scaling-up-for-success-session-one-feb2023

Business Organization and Operational Planning

Session 2: February 8th | 1 pm — 2:30 pm
Instructor: Margaret Jackson, local celebrity and radio talk show  host 

Optimize your business concept and organization, cultivate innovation and positioning, align and culture-set your team to a higher purpose, and develop leadership and continuity planning. We will also discuss legal structure and liability protection.

https://sbdc.events/IP-scaling-up-for-success-session-two-feb2023

Branding and Competition

Session 3: February 15th | 1 pm — 2:30 pm
Instructor: Margaret Jackson, local celebrity and radio talk show  host 

We will help you conduct a competitive analysis, develop go-to-market strategies and tactics, and optimize sales prospecting and growth hacking. We will also discuss the principles of effective branding and provide opportunities to review draft pitch decks.

https://sbdc.events/IP-scaling-up-for-success-session-three-feb2023

Financial Plan and Funding

Session 4: February 22nd | 1 pm — 2:30 pm
Instructor: Paul Bozzo, Financial Advisor

Learn the ins and outs of developing an income statement, balance sheet, and cash flow analysis, focusing on profit contribution and preparing projections. We will also discuss maximizing performance, driving the cash flow cycle, preparing for funding, and getting loan-ready.

https://sbdc.events/IP-scaling-up-for-success-session-four-feb2023


NOTE:

There will be no training sessions from February 27th to March 3rd, but clients are encouraged to meet with their business advisors and work on their pitch deck and expansion plan.


Pitch Deck Presentations: So now, you’re ready to Pitch! 

Session 5: March 8th | 1 pm — 2:30 pm
Instructor: Margaret Jackson, local celebrity and radio talk show  host 

Participants will have the opportunity to present their pitch decks or expansion plans to an audience of participants and stakeholders, replicating a real-world process. 

Facilitated by SBDC Director of Client Services, Debbie Toste and Director of Strategic Initiatives, Scott Rogalski, with local celebrity and radio host, Margaret Jackson, Inclusivity Project Coordinator, Dr. Lavonne Slaton and SBDC Advisor Paul Bozzo serving as panelists.

https://sbdc.events/IP-scaling-up-for-success-session-five-mar2023